Habitalize it!

Mobile app for personal development supported by AI

AI Features

Mobile App

Personal Development

Client

Habitalize

Date

January 2024

Role

Product Designer

Website

habitalize.com

Tools used to develop idea to the project:

The opportunity

The founder of Habitalize, an app designed as a personal mentor for users, aimed to use artificial intelligence to help users plan their day, develop habits, set and achieve goals in six categories: development, health, career, finances, relationships and passions. The initial app and landing page were functional, but lacked the branding and consistent design to effectively engage users.

🙌🏻 My task was to redesign the Habitalize app and its landing page to improve its visual appeal, create a recognizable brand and increase user engagement. The goal was to create a project that would be energetic and motivating, especially aimed at a younger audience.

Research and analysis:
🔥 An in-depth competitive analysis was performed to understand design trends and successful elements in similar applications.A generational personality was developed to tailor the design to the preferences and behaviors of the target audience.
Design and prototyping: 💥
We designed a new logo and branding elements that expressed energy and action. A style guide has been developed covering color schemes, typography and visual elements to ensure consistency across all platforms.

✨ App and landing page wireframes and prototypes were created, focusing on a vibrant and motivating aesthetic.We created engaging ads for Instagram, TikTok and YouTube, focusing on the theme of "not wasting a moment" to encourage users to take action.

We developed a communication tone that resonated with a younger audience, using motivational and energetic language.
User tests and reviews:
Implemented user testing via the Discord community, collecting real-time feedback on new designs.The design was iterated based on user feedback, with adjustments made to improve usability and visual appeal.

Results of changes

The new design was well received by users, who praised its vibrant and motivating aesthetic. ⚡ User engagement has increased significantly, with more and more users actively using the app's features to set and achieve their goals.

⚫ New branding elements have created a recognizable identity for Habitalize, helping it stand out in a crowded goal management app market. Targeted marketing campaigns on social media platforms have led to significant increases in app downloads and active users. Overall, the Habitalize redesign demonstrated my ability to lead an end-to-end design process, from initial research and prototyping to user testing and marketing integration. The project successfully improved the application's visual appeal, usability and user engagement, contributing to its development in the market of applications integrating artificial intelligence.

⚫ 🔴 🟡

Sources & Insprations

🌱 Additional resources and items that guide or inspired me. Maybe they will be helpful to you too.