Mind(y) your focus

Overall product design coopertation with Mindy Wellbeing App for Google Play and Apple Store

Health

Web

Mobile App

Client

Mindy app

Date

June 2022

Role

Product Designer

Website

mindyapp.com

Tools used to develop idea to the project:

Website with Webflow

🧠 Mindy, an app that focuses on meditation and mental health, needed a website redesign to better showcase its services and content. The existing website was outdated and difficult to manage, making it difficult for the team to regularly update content and communicate effectively with users and potential partners. 🧘🏻

I led the redesign of Mindy's website using Webflow, a platform that allows easy management of the entire team. The redesign included analyzing competitor sites, creating new text and visual elements, and developing a CMS system to enable regular content updates. In addition, the website needed subpages regarding cooperation for companies and therapists, containing the necessary information encouraging contact.

🏙️ Competition analysis:A thorough analysis of competitor sites was conducted to identify best practices and areas requiring differentiation.
👩🏻💻 Content Creation: Collaborate with the content team to develop new text and visual elements that clearly communicate the app's services and content.
🤳🏻 Prototype and Design: Created mockups and prototypes for the new website, focusing on intuitive navigation and a clean, modern aesthetic.
📰 CMS Development: Implemented a CMS on Webflow to enable regular content updates on meditation and mental health.
📱 Implementation: Independently built and launched a new website in Webflow, ensuring seamless interaction and user experience.

The new website had a clear, modern look, making navigation intuitive and user-friendly. 💻 

The CMS allowed the team to easily update content, and users appreciated the transparency and availability of new content, which led to higher engagement rates. The corporate and therapeutic partnerships pages have attracted new partners, expanding Mindy's reach and content offerings. Using Webflow gave the team independence in publishing content, simplified website management and allowed the team to focus on other areas of cooperation.

Design system

Our Mindy app engages with users and potential partners across multiple channels, including our website and social media platforms such as Instagram, Facebook, LinkedIn and YouTube. However, the visuals and branding on these channels were inconsistent, lacking standardization of colors, fonts, and content creation rules. This inconsistency undermined our brand identity and made content creation ineffective.

👥👥 I worked with the marketing team to develop and implement a design system that would unify visuals and branding across all channels. This included creating templates, a style guide, and standardized processes to ensure consistent and efficient content creation.

A comprehensive design system was developed which included:

Templates: Created standard templates for different content types across all channels.
Style Guide: Created a style guide that defined acceptable colors, typography, and visual elements to be consistent across all platforms.
Implementation and Training: Implemented a design system and conducted training sessions with the marketing team to ensure everyone understood how to use the new templates and style guide effectively.

🎨 The new design system ensured consistency across all visuals and branding across our channels, strengthening Mindy's brand identity. The consistent and professional appearance of our content has led to better user engagement across social media platforms and the website. Positive feedback has been received from both internal teams and external partners regarding increased visual consistency and content creation efficiency. I can lead a project that has a measurable impact on the company's image and operational efficiency. 💪🏻

Recomendations

Mindy focused on personal development and meditation, has faced challenges in meeting the diverse needs and concerns of its users. Despite providing valuable multimedia content related to personal development and psychology, the application lacked personalization, which made it difficult for users to find relevant content tailored to their specific emotional states and interests.

Together with Mindy's team, I worked on personalizing content for users. This involved developing a content recommendation system based on users' moods, emotions and interests.

👩🏼💻 User Research: User interviews were conducted and feedback was analyzed to understand the different emotional states and personal development needs of our users.
📊 Data Analysis: I worked with the development team to integrate mood analysis and emotion tracking into the app, which will enable the system to collect relevant data from users.
 🟠 🟡 🟢 Content Categorization:  Collaborate with the content team to categorize existing media content based on topics, moods, and emotional states. A recommendation algorithm was designed and implemented that used the collected data to suggest personalized content to users.
  🔵 🟣 Prototype and Testing: Created prototypes and tested new functionality with a group of users to gather feedback and make necessary corrections.

The new personalized content recommendation system has led to significant improvements:

Users experiencing work-related sadness and stress (mood and emotions) received tailored recommendations for stress-reducing meditations or interactive video sessions with therapeutic exercises.🤗

The system's ability to suggest relevant content based on the user's current emotional state and interests increased user engagement and satisfaction. User feedback highlighted the usefulness and effectiveness of personalized recommendations, making it easier for them to find content that meets their specific needs.

Sources & Insprations

🌱 Additional resources and items that guide or inspired me. Maybe they will be helpful to you too.