NCI National Cybersecurity Institute
Branding for a non-governmental organization, which started with a logo and developed into a comprehensive transformation of the visual identification of the Institute on the Internet
Client
NGO
Date
December 2020
Role
Designer
Website
Tools used to develop idea to the project:
Starting from logo...
The project began with a logo redesign.
🔴 From organization’s point of view - the problem was branding, which did not focus on the visual representation of the organization's values: fighting disinformation, fake news and supporting the sharing of sources, but referred to patriotic and national values through color markings 🇵🇱. An additional challenge was to follow strict guidelines from stakeholders, which limited the scope of changes in order to ensure the recognition of the newly established organization.
💪🏻 As lead product designer, my job was to lead the visual transformation. This involved carefully balancing innovation with continuity and ensuring that our updated identity resonated with both users and potential stakeholders.
Initially, I conducted a thorough analysis of the current brand elements and user opinions.
I worked closely with the marketing team to align our visual strategy with the organization's core values.During the design stage, I iteratively refined the logo, color palette, typography and digital assets.
Revamped the organization's website, social media assets and quarterly reports, ensuring
a consistent brand experience across all touchpoints.
Sources & Insprations
🌱 Additional resources and items that guide or inspired me. Maybe they will be helpful to you too.
Portfolio/project inspired by the idea of a digital garden that presents information in a richly linked landscape that grows slowly over time. Watch the seeds and get inspired.
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💗 Thank you for being here!
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