Shopping healthy makes you...

Cooperation with an application supporting healthy food choices on polish market

Mobile App

Health

Shopping

Client

Healthy Shopping

Date

June 2021

Role

Product Designer

Website

zdrowezakupy.pl

Tools used to develop idea to the project:

Enhancing User Experience

Changes have been introduced in the "Healthy Shopping" application that has surpassed the previous website. The application supports conscious food and cosmetic choices consistent with the user's preferences. Therefore, I developed the concept of redesigning the website to highlight the most important functions of the application: scanning food and cosmetic products, comparing products, and adapting choices to individual preferences.

📊 Competitive Analysis: Analyzed competitor websites to identify best practices and areas for differentiation.
👩🏼 💻 User Research: I conducted interviews and collected feedback from current users to understand their needs and issues with the existing website.
🎨 Concept Design:  I created mockups and prototypes of the new design, focusing on intuitive navigation and a clean, modern aesthetic.

Product card redesign

The product details page is crucial, allowing users to check the ingredients of food and cosmetic products. However, the existing design mixed product information, ingredient details, and user settings chaotically, making it difficult for users to find the information they needed quickly.

As a product designer, I set the challenge of redesigning the product card to:

Group basic product information and user preferences more intuitively.
Improve user experience by helping users make informed purchasing decisions.

I interviewed users and analyzed feedback to understand problems and requirements. I grouped basic product information such as name, photo, and ingredients, and separated it from user-specific settings such as preferences and dietary intolerances. I tested the changes on wireframes and a prototype to visualize the new layout and collect feedback from stakeholders and users.

After implementing the changes:

A scoring system and preference indicators help users quickly determine whether a product meets their needs.
A detailed nutritional table highlights important information, such as high fat or sugar content in foods.
User opinions are visible in the table for cosmetic products.

Users appreciated the clarity and ease of use of the new design, with many highlighting the usefulness of the scoring system and detailed nutritional information. Overall, using user-centered design principles and iterative testing, we successfully improved the functionality and user experience of the product detail page, demonstrating my ability to lead and implement effective design solutions.

New approach to scanning

🔍 The primary use of our application is to scan barcodes of food and cosmetic products, which allows users to compare multiple products in the same category.

Based on observations of users in the store, I hypothesized that most application use cases take place in the store, and scanning the products one by one at the store shelf seemed demanding to me. 🛒 This process was time-consuming because the existing functionality required individual scanning and manual comparison of each product.

As a designer, I proposed a concept to improve the barcode scanning functionality to make the comparison process more efficient for users. 🤳🏻 The goal was to speed up the scanning process and improve the user experience by enabling quicker and more efficient comparisons between multiple products.

🛍️ I wanted to improve the barcode scanning feature by allowing the system to recognize multiple products in a single scan, using image cropping technology that would allow the algorithm to identify and process several products from a single photo.

I redesigned the user interface to include new functionality, so users can intuitively scan multiple items and quickly view comparative data.

The project of this functionality was stuck in the backlog for a long time. 👀

Sources & Insprations

🌱 Additional resources and items that guide or inspired me. Maybe they will be helpful to you too.